Showing posts with label australia. Show all posts
Showing posts with label australia. Show all posts

Wednesday, 10 January 2018

SUMMER IS CALLING

Summer usually means less style with long days spent at the beach to stay cool. For men you can stay cool whilst looking good when the temperatures soar.
Men's beach looks summer
Shirt: James Harper
Shorts: Boohoo
Shoes: Lacoste
I am a huge fan of  the beach as I am sure so many of you are. It is relaxing, with nothing to do but read a good magazine, dips in the water and sunning yourself on the sand like a lizard. 
Swimwear for men 2018 trends
Swimwear: Marcuse
Shorts of course are a wardrobe necessity in the Australian sun. When I find a style that fits I purchase them in every colour possible. For my long 34 inch legs finding shorts that fit in all the right places can be significantly hard. 
BRIGHTON BEACH BOXES TRAVEL
Shorts: Boohoo
Shirt: YD Australia

I enjoy the preppy style, but do like to mix it up with some pastels or bright colours, it is summer after all which is the funnest season of all when it comes to lifestyle. One of the safest choices is navy shorts and a classic white shirt. There is so much class and elegance in a shirt that is multi- purpose.
Summer in Australia
Shorts: Connor 
Shirt: Oxford
Swimwear: Marcuse
You don’t have to play it safe. Black or navy shorts can add new life to your existing wardrobe by adding a colourful solid shirt or florals. Branch out and try to work them into your wardrobe. You will look effortlessly chic for any beach encounter. 

So head to the beach in something practical yet comfortable. 

Stay tuned to Instagram and Facebook for more updates on my daily looks. There is much coming up over the next few weeks that you will want to see! Happy new year!

Tuesday, 3 October 2017

RECAP - FANTASTIC FASHFEST

FASHFEST promised excitement and a feast for the eyes, and boy did it deliver! Remember how I said I would need sunglasses as this would be Canberra's opportunity to blind me? Well they did. It’s a total fashion experience, from the moment I took my prime runway seat, until I enjoyed my last sip of champagne at the after party, it was pure enjoyment that I consumed with absolute pleasure. 
FASHEFEST 2017 REVIEW


Imagine a Meerkat standing up, that was me as I watched the bevy of models head down the catwalk. FASHFEST was full of surprises and that is what fashion is.


It is great to see the support to the artists in so many fields from music, lighting, building, designers, make up and hair artists as well as models and designers, providing them with a stepping stone to national and ever-growing global fashion market. We are so lucky to have an event like this in Australia that showcases local and interstate and New Zealand designers, models, hair and make up artists and the industry. 


After the disappointment that was Melbourne Fashion Week only a few weeks ago, I was feeling a little deflated but after 3 days in Canberra I feel that my faith has been restored in Australian fashion and what can happen when you have a group of dedicated and passionate people work together to achieve a common goal. 

CANBERRA
Image: GFASHCOLLECTIVE


Once I stepped off the plane at Canberra airport with suitcase in tow, I promptly embraced Canberra by meeting with Karen Lee from Karen Lee Designs  learning about her love of all things black. Whilst I was at Assemblage Project in it's wonderful retail come studio space in the heart of Canberra, I was lucky enough to have a sneak peak at what would be showcased on the runway and see a fitting occur. The space is completely open with no hidden back rooms, exposing an all in one transparent design process. 

BEST FASHION ON DISPLAY IN CANBERRA
Image: GFASHCOLLECTIVE

From touring backstage and meeting with models, taking a seat besides the directors chair watching the wonderful hair and make up teams work and the creative process and nurturing environment was extraordinary. It was a pleasure to feed off the electric energy that I witnessed backstage that then surged onto the catwalk at National Convention Centre Canberra.
AUSTRALIAN FASHION DESIGNERS 2017
Image: GFASHCOLLECTIVE


As the morning rose on day 2 I had a meet and greet with Clint Hutchinson and was keen to learn more about how he and his lovely wife Andrea took the leap into the fashion arena and created FASHFEST. It was a pleasure meeting Clint and hearing many stories that I was so enthralled I forgot to write things down. Our conversation turned to Braddon Tailors and led to discussions about their bespoke formal and dapperly delicious suits, and everything in between. Not just for the gents. I was like a trend pig in heaven when I was shown a purple velvet men't suit! You can see the passion for customer service with small details such as personalised embroidery and over 2000 fabrics to choose from!

Over the course of three days I watched endless models parade some of the most colourful and innovative fashion that I have seen on the catwalks in Australia in a very long time. I chatted with beautiful faces of the festival who strutted down the white catwalk and had the opportunity to even be tutored about how to master the perfect catwalk bounce as you walk the 30 metres down the runway. There is some bright fresh faced young models who I will be watching very closely. 
FASHFEST BETTER THAN MFW
Image: GFASHCOLLECTIVE

It is always a pleasure seeing designers display their latest creations down the catwalk and many of these collections gave me a spine tingling experience. Onto some of my personal favourites:


Students are always a favourite of mine as the next wave of up and commers throw caution to the wind. The menswear within both of CIT shows was so refreshing and elaborate and cannot wait to see where some of these designers head after completing their studies. 
Image: GFASHCOLLECTIVE



The uplifting spectacle that blew me away and made me stop breathing. This showcase had everything! Sequins, more sequins, high waists, it was an army of ultra feminine that could easily be in a Beyonce film clip. it was FASHUUUUNNN!
Image: GFASHCOLLECTIVE


Glamorous and sultry dresses and pant suits in vibrant hues that showcase a woman's body. Keep an eye on this young designer, her attention to detail and construction is phenomenal and she uses colour is a fun fresh way. 


Comprising of designs ready for the consumer, personally I found the creative aesthetic to be Westwood like. Karen's designs do not follow current trends and what is in season and the strong display of black keeps everything chic and focuses on quality fabrics.



Designs that expressed diversity for the kiddies. There was some great pieces in this collection including a velvet mandarin collared blazer that I wish came in adult size. 



Clothes that had been executed to the highest standards with such fun prints that had been designed by Yumi Morrissey. I adore my colour and Yumi delivered an outstanding colourful collection that is just in time for Spring/Summer. 

Characteristics of European design and sculptural quality, it was refreshing to see uplifting colours and fabrics used in suiting for both men and women. There was so many pieces I was squealing internally for with their individuality and strong details.
FASHION SHOWS AUSTRALIA
Image: GFASHCOLLECTIVE

Meeting industry experts and hearing their inspiring stories and them answering many a burning question I had, was a true highlight of the 3 days. There is an abundance of knowledge in this country, a level of skill and a willingness to collaborate and share information that flowed throughout the festival. 

Image: GFASHCOLLECTIVE

I have quickly come to the conclusion that there is no better stage or in this case, catwalk, to showcase so many wonderful emerging Australian talents. FASHSFEST promised and delivered the program, bridging the worlds between fashion, art and music. I returned home and marked FASHFEST on my fashion calendar for next year in bright texta and you should do the same.

Monday, 25 September 2017

PACKING 4 FASHFEST

In just a few days, Australia’s fashion lens will be directed at Canberra for FASHFEST. There will be plenty of fresh wardrobe inspiration on display both on and off the catwalk for the 3 days of festivities.

As I sit in bed sipping on my coffee, what does one pack for a fashion festival? Flying from interstate there is limitations to how much you can pack to run with the fashion pack. I would love to bring my entire wardrobe but unfortunately the plane does not have enough storage.


With a background in project management I apply the same principles to what I pack in my suitcase and plan, plan plan! Not being prepared can pose a problem. Considering weather at all times of the day to factor in coats and footwear selection, where events will be held, indoors or outdoors and of course purpose, will I be dancing the night away or sitting quietly at a stool at QT Canberra (likely dancing)

I always pack for the exact amount of days and the amount of events I will be attending. Typically two outfit changes a day and a range of items to be prepared for what may come my way without the need to over pack.


Planning looks ahead of time ensures more time is spent networking and meeting new people and keeping your eyes open for inspiration. Every look is planned in advance and with a busy schedule ahead of me at FASHFEST it is smart to do so. I tend to create inspiration boards or look book pages to easily see what pieces complement each other and how many items I will need to pack. It's a great way to see how one piece can be worn multiple times if needed, especially if you are a mood dresser like myself.




My selections dangle on the rack awaiting to be tucked into the suitcase for their hour journey north. There are some familiar pieces from some of my favourite brands that I wear constantly such as James Harper, Oxford and Jack London. Fashion is fun and freedom and I love being a little expressive or different at fashion shows. With such fantastic basics already in my wardrobe it is more a styling challenge of putting pieces together in a fresh and different way and jazzing the outfits up with some accessories.


Of course I definitely have some debut pieces in my suitcase for a fashion event. Who doesn’t love to feel extra fabulous in new things at a runway show or after party? I don’t bring any extra choices, what I pack must all work together in case I have last minute changes.

As you know I am a sucker for a pair of shoes and the hardest thing is packing a limited number of pairs and making sure I still have room for my hydrating masks, hair product and body tonics. First world problems but each piece that is packed must be worn.

I am one of those travelers who wear head-to-toe looks on planes. I always keep my airport look simple and classic. As I have said before, if the plane is going to crash I want to be in a decent outfit in the afterlife, not a pair of sweat pants. The airport look is also a great go to look for the three days. Effortlessly chic yet stylish. Perfect for dinners with new friends you meet at the catwalk if you need an outfit reserve.


My suitcase lays open on the floor haunting me with its emptiness and size whilst I apologies to the shoes I am not packing. Join me on Instagram and Facebook for up to date coverage of all the festivities that is FASHFEST and to see what I did finally pack in that 79cm case.

Tuesday, 22 August 2017

FASHFEST - 3 FABULOUS DAYS OF FASHION FUN


FASHFEST 2017
Image: Anthony Caffery

Look out Canberra here I come! With great honour I have been invited to attend FASHFEST in Canberra this year and it thrills me that fashion, design and creativity in many forms will be on display in our nation’s capital.

I have been reading many an article online about FASHFEST and have been impressed by the effort, hours and commitment that has been poured into the program. From watching the models being selected, updates on Instagram or reading articles from Ink & Leathers (who I have come to rely on to be my Canberra survival guide) I am really impressed by what I have seen from our “Bush Capital” that is only an hour from Melbourne on plane.

In the lead up to FASHFEST, I have asked many people if they have been to Canberra and what they know about our country’s capital. Basically the answers are the same; War Memorial, Parliament House and a lake. On further prompting I ask if they knew about the 3-day fashion event that showcases the work of more than 40 designers. Insert blank faces here. They then want to know more about Canberra’s annual red-carpet event and what I am looking forward to as a Canberra virgin.

Besides the above mentioned, I am looking forward to visiting the National Gallery of Australia which has over 160,000 pieces of art as well as wondering around the old parliament buildings. I have a thing for architecture and exploring a city on foot. But let’s get serious, Parliament House is similar to a day care centre, so let’s move on to what is really important…………..fashion!
 FASHION HITS THE RUNWAY IN CANBERRA
Image: Jack Mohr

I feel so inspired at a fashion show, from seeing someone’s creativity come to life, if it be hair and make-up, styling, modelling and or of course the clothes. The runway is electric with energy, the synergy of all the creative teams coming together in such a dynamic way, and I binge feed on it as it ignites desires and lust for what I see on the runway. 

The 3 fabulous days of fashion, music and entertainment that are planned will be hosted at National Convention Centre Canberra. I have googled this venue and it looks amazing! What a stage for a runway! Glamorous parties will be will be hosted at QT Canberra where the style elite can be found mingling and partying after the runway lights dim for the evening.
Stay tuned in the coming weeks for live updates on instagram and future articles covering the 3-day festivities but for now onto the highlights from the released program http://fashfest.com.au/:

I do adore a good Haute Couture design after styling many a bride over the years. Like myself, this is the first time De Challie Haute Couture has been involved in FASHFEST and by looking at their website and social media, De Challie Haute Couture promises some spectacular visuals with their voluminous and detailed designs.
Haute Couture Canberra
Image: De Challie Haute Couture

BT (Braddon Tailors) is an Australian design house that uses some of the best fabrics from around the world for their made to measure garments. The silhouettes on their website look very classic and will be a welcomed feast for my eyes leading into summer.  
Braddon Tailors on the runway
Image: Samantha Taylor

Ethical and sustainability is definitely covered in the program with a line-up of designers including Melanie Child who has a focus on upcycling and sustainable fabric choices. This is her third year which indicates to me that she is clearly a force that can create superb garments out of waste or unwanted materials.

The Salvos Stores will also be on display offering their take on upcycling and recycling. I used to work for the Salvos Stores many years ago and will be interested to see how far they have come.
CANBERRA FASHION 2017
Image: Michael Greves

The Darwin Aboriginal Art Fair Foundation and Magpie Goose will display Indigenous textiles and design, Magpie Goose prints are designed and printed in four remote Aboriginal communities across the Top End.

Obviously some big names in Australian fashion are also involved including Alex Perry, Camilla and Misha Collection to name a few, presented by Momento Dezigns, a stunning shop with amazing labels that has been operating in Canberra for decades. It will be exciting to see what they present so soon after Melbourne Spring Fashion Week.

It goes without saying that one of my highlights is always seeing the next generation of designers. The students from the Canberra Institute of Technology will be showcasing two collections this year. I am always excited to see the talent on display with students, their wild creativity with a side of edginess is so refreshing and I cannot wait to see what the students have been creating in Canberra.

Out of the 3 days on offer it is hard to say which night I am looking forward to the most. Honestly, I think all 3 nights and 6 shows offer the crowd so much variety and diversity. Tickets start from $49 which is quite reasonable and there are VIP and Platinum ‘experiences’ which include guided backstage tours. 

First impressions are always an opportunity to shine bright and I think this will be Canberra’s way of blinding me! It maybe best to pack some new sunnies!

Tickets are on sale now at:  http://fashfest.com.au/:
 FASHION FESTIVAL AUSTRALIA 2017




Tuesday, 15 August 2017

MELBOURNE FASHION WEEK - MY PICKS

image: courtesy of google


Soon you will hear the sound of designer high heels clicking along Swanston Street towards the town hall as the week-long Melbourne Spring Fashion Week fast approaches. Melbourne gents have caught on and here you can see guys strutting this season’s favourite trends a long side the women as the city embraces the arrival of Spring, and soon Summer.



Spring Fashion is the perfect opening to what becomes the social season with plenty of fashion and style on show for the looming racing carnival. People replace their sad angry winter tones, ditch the black, and replace with upbeat colours and prints. As Meryl so nicely said “Florals for Spring, groundbreaking”. There is usually an abundance of floral.

I love the atmosphere of a fashion festival. The streets are electric and the energy races through me like a kid in candy store. Some people enjoy formula one racing, I enjoy the fashion circuit.



Being the fashion capital of Australia, MSFW has a lot of expectations to live up to. Melbournites are proud of their style heritage and the “fashion capital” label. We expect a lot from the runway line ups, the settings as well as shopping experiences which must be a daunting task for organisers in creating a program to cater to so many peoples needs.

Of course the shows are a highlight of the festival in the beautiful Melbourne Town Hall building. This year I decided to mix up my ticket selection with some front row, some middle row and some on the balcony overlooking everything like a hawk circling its prey. Which shows am I looking forward to?

I always have an appreciation for the talent of up and coming designers and the Student Runway Collective is a highlight as students creativity is on display from across the state. There is such purity of creativity and freedom when it comes to design students and not necessarily the commercial aspect of their designs. Runway Garage Menswear is ditching the town hall for a carpark this year which will either be a highlight with it's urban flavour, or a waste of my $60 odd dollars. At least it is something different. I do hope to view some variety and not just head to plain suiting with a Fedora on top strutting down the runway. Jack London is always a sure bet for having something a little luxy and unique, fingers crossed.

There is some interesting exhibitions and offerings around town during the week-long event including the National Gallery of Victoria launching The House of Dior: Seventy Years of Haute Couture. The Imagined Fashion Masters MFW will be a highlight after attending their graduation show earlier this year and RMIT is showcasing its students in a free exhibition. 
The shopping precincts of Melbourne are once again on board and Emporium is transforming into an open-air runway showcasing Australian designers available for purchase within its complex. 

Melbourne has a large “influencer” contingent and I am looking forward to seeing if street style has advanced from what I saw at Virgin Australia Fashion Festival earlier this year and what I see on the gram. The gap between runway and footpath has significantly narrowed with brand sponsorship and a lack of originality for which street style was once known. I sincerely hope to see some originality of style on the footpath. I have heard some whispers that interstate is where the creativity is. Melbourne could you be losing your street cred?
Ethical and sustainability is huge everywhere at the moment including in the Fashion world. Melbourne Spring Fashion Week program attends to this nicely with the addition of a showcase from recycled materials as well discussions on the very subject.

Tickets and program are available online https://mfw.melbourne.vic.gov.au/

Get ready Melbourne, the footpaths are about to be crowded with photographers, bloggers fashionista’s, “influencers” and those just wanting to enjoy the fashion lifestyle for a night or two. Then there will be me, gorging on all the wonderful activity. Be sure to check back in a few weeks with my post- Melbourne Spring Fashion Week wrap up.

Let the outfit selection process begin!







Thursday, 6 July 2017

WHAT'S IN YOUR POCKET?


A pocket square adds life to an outfit, offering sophistication and elegance. There are so many options these days with pocket squares. Pocket squares range in price from inexpensive to expensive. Truth be known if you are smart and thrifty you will head to your local vintage store and pick up some scarves and cut them to shape. In this post I aim to inspire you to think differently about this elegant tradition and how you can style them in different ways. Add a little extra polish to your outfit with the ultimate stylish accessory.

MELBOURNE STREET STYLE SCENE 2017

Blazer: Oxford
Shirt: Siviglia 
Bow tie & Pocket Square: James Harper
Pants: Boohoo
Shoes: Ted Baker
Socks: Paul Smith
Sunglasses: Oxford
Watch: Roamer

Uh oh!


Firstly, we need to cover off on what not to do with a pocket square. My personal opinion is a pocket square should not be the same fabric and print as a tie. This is a beginners mistake and appears lazy, unflattering and somewhat boring. This makes me scream. The same as men who walk around with a suit placard on a coat or jacket sealed shut. Get me the unpicker immediately!


BOW TO WEAR A TIE AND POCKET SQUARE

What colour should it be?

A pocket square should in fact compliment the colours of your ensemble. You can balance out an outfit to tie in a key item to your outfit (i.e. shoes). The main colour a pocket square should match( if your outfit is perfectly colour balanced), is the shirt. It does not need to be the exact same colour, it could be lighter, darker, a different print, or only a complimentary colour within the pocket square.


DAPPER MENS STYLE


Tie & pocket square: Bows n Ties

Shirt & sunglasses: Oxford
Shoes: Ted Baker
Socks: Paul Smith
Watch: Roamer





How do I fold it?

The pocket square can be displayed in many ways. From "The Fold", "One Tip Up", "Triple point" to "The pocket stuff". All these are personal preference. Two of my favourites are the triple point and the pocket stuff. There are many editorials online with how to fold. 


 BEST DRESSED MEN AUSTRALIA




Shirt, bow tie & pocket square: James Harper
Pants: Asos
Sunglasses: Oxford

Contrast

If you are wearing a full matching suit, break up the style by adding a contrasting pocket square, for instance, blue suit, throw a red pocket square in to add some freshness and variety. Remember that these are an amazing little accessory that pack a punch and can update an outfit and give you some edge. What better way to compliment your sharp looking suit than with a pocket square.

Upsize me


Double up! It is becoming more "trendy" (detest that word) to wear two pocket squares in the one pocket. Unsure of how to wear two pocket squares? I suggest you start with a base colour and then a contrasting print. With the right outfit this look is magnificent. Choose wisely! Obviously begin with patterns and colours in your wardrobe to introduce yourself to the double up. 


BEST DRESSED LIST AUSTRALIA


Pants: Department 5

Shirt: vintage find 
Shoes:Adidas
Sunglasses: Gucci
Jacket: Boohoo

Experiment


Experiment with different styles and see what feels comfortable with you. This is an accessory that gives an outfit life or makes it fall short of being stylish. Best of all this accessory will not wear out, become out of date or cost you hefty amounts of money. 


 MENS FASHION TIPS 2017


Sunglasses: Gucci

Tie & pocket square: Bows n Ties
Shirt: Oxford
Pants: Manuel Ritz

One great way to make a statement with your pocket square is to team it with a lapel pin. There are so many options these days for lapel accessories, from brooches, flowers, feathers and so much more. As always I encourage you to think outside the box and experiment with different styles and colours.

Sunday, 25 June 2017

WHERE I SHOP

Everyone knows that I simply adore a good shop. I am always asked where I shop and how I find so many bargains. As much as online shopping has its place in the world, there is nothing like the immediate satisfaction of falling in love with an item and taking it home. In saying that, discount shopping does not mean stalking people for a car space on Saturday mornings at your local DFO or finding the same stock from a retailer in their flagship store vs their outlet. In fact if you know where to shop and hidden stores perfect for sourcing new pieces, you will find you will not discount shop every again.

Where to shop in Melbourne

In this post I am going to take you on a little adventure inside one of my favourite hot spots for unique, quality goods and finding a stellar bargain or two that is located about 15 minutes from Melbourne CBD. This location always has the goods and I can honestly say I have never walked out without at least two pieces (and I visit fortnightly).

Factory outlet shopping does not mean you need to be digging through a bin or trying to find your size in a pile of twisted garments whilst being starred at by an angry shop assistant. The store layout  is beautifully managed, catagorised to assist with ease of shopping, merchandised with expertise and it is clean and lit very well. Almost like you are in a higher end store, just with more stock! You will be pleasantly surprised by the level of professionalism, passion, product and people in this one stop, must shop destination. This location is not just for the fellas. So ladies, grab your tote, slip on your shoes and head on down.

Ted Baker is the place to shop for men in Melbourne

One of Melbourne's best kept secrets is Flair Industries in Preston, Victoria. Ted Baker, Hugo Boss, Wolf Kanat and Flair Industries goods are on offer at massively discounted prices. The "normal" discounted shopping experience does not apply here. The staff great you with warmth and personality and offer to guide you through the rather large store. Their passion for the brands shines through with their product knowledge for each brand and upcoming stock and sales coming to the store and helpful styling tips.

Shopping guide Melbourne

Personally I am a major fan of Ted Baker. The quirky style, use of bold colours, fabrics and prints suits me perfectly. There is a timelessness to Ted Baker and it's Glasgow roots that allows for items not to date whilst providing a freshness and uniqueness that is not like other designers. You know I am not afraid to wear a rocking print or super colourful items. One of the hidden gems of this location is the samples. I personally love finding sample pieces as they are not mass produced items, they tend to be more fearless in creativity and there is an exclusivity to owning them. There are samples everywhere in this location and its one of the major drawcards for me. If you want to carry a bag that no on else has, then this is the place for you. You need some new shoes but want something a little quirky to stand out from the crowd, step right up, take a seat on the nice benches and try them on. I kid you not, this place is a shoeaholics dream!

bargain and sales for fashionistas

Being a serious shopper for a very long time, I cannot understand why anyone would opt for run of the mill budget brands when this outlet has reasonably priced 'no ordinary designer' looks. Most shirts at the outlet are $40-$70 dollars and the quality is far superior, there is more variety in prints, colours and sizing. Shoes range in price from $70 dollars upwards (even cheaper with their twice yearly sample sale). My love affair with beautiful things can flourish in store as I try on sample shoes after sample shoes, all amazingly created with uniqueness.

Ted Baker style

Desire and passion go hand and hand, and at the Ted Baker outlet, you can literally walk out with all that you're craving (or if you're anything like me, so much more). Ted Baker's passion for quality shines through in the smaller details, such as buttons, stitching and fabric choices. I challenge you to pick up a bag and inspect the finer details of the hardwear, the two coloured shoe laces on the shoes, the collars on the shirts, the details are completely exquisite. If you don't walk out with something, you clearly need to seek help.

menswear shopping in Australia Ted Baker style

Let's delve a little further and look at the in-store gems that are available. Their are gorgeous suits and I mean gorgeous. Waistcoats, trousers, jeans oh my. Shirts, polo's, jackets, blazers and coats. Did you say accessories? Well belts, gloves, bags and shoes........honestly there is everything! I have fallen in love with many suits that you just do not see in mainstream menswear lines in Australia. These suits are perfect for weekends in Portsea, destination weddings in exotic locations and red carpet events. And men, this is just not for you, grab the girls and head in as they have just as much for women! Yes this location has a massive amount of women's wear. You could easily spend a good hour to two in this store. There is so much to look at and try on in the spacious change rooms and the hardest decision will be, "do I buy it all?"

the how to shop guide

where I shop in Melbourne

best menswear in Melbourne

The richness of this discount shopping adventure is superior to the after hours mobile online shopping. Online shopping has become an everyday part of our lives and I personally find it very soul-less. I adore the shopping experience of trying items on, falling in love with the quality of a leather, engagement with staff and grabbing that bag after swiping the credit card. As much as I like to shop online (purely as I cannot find what I want in Australia) there is nothing like physically being present and experiencing the passion, products and people associated with such great brands like Ted Baker. Brand loyalty is rare these days as the fashion industry has evolved and tries to cater for everyone's needs and desire to mass produce rather than be original. Its brands like Ted Baker that consistently deliver with creativity, quality and style and all this is wrapped up in great pricing and a positive shopping experience with wonderful interaction from staff. How can online compare?

You could easily be distracted by the other brands on offer at this location. Especially Wolf Kanat, the tailoring and exquisite fabric choices are refreshing to suiting in Australia. If you are from Melbourne, or visiting, I would highly recommend a trip to Flair Industries on Albert Street, Preston. The staff are friendly and highly skilled, the stock is amazing, and the bargains are out of this world. I challenge you to find a better discount store in Melbourne that offers everything an A-grade shopping experience should be. This is why I am a Ted Baker devotee.

Flair Industries is located at 6 Albert Street Preston